Around the web ×1
Quick answers
Did Jean-François Bouchard co-found Sid Lee?
Yes. In a Globe and Mail profile published May 7, 2007, he is described as having trained as a lawyer before co-founding the agency in 1993, when it was called Diesel Marketing. A Sid Lee article published April 18, 2019 carries his byline as Sid Lee chairman and co-founder, and founder of C2 Montréal.
What roles did he hold at Sid Lee?
Hakuhodo's announcement of its acquisition of Sid Lee International, dated July 7, 2015, lists him as president and CEO. An Adweek AgencySpy post published September 6, 2017 refers to him as chairman. His current role has not been verified.
What is C2 Montréal?
A conference on commerce and creativity. In his April 18, 2019 article on Sid Lee's site, he writes that Sid Lee imagined the event in 2012 and that it had grown to draw 7,000 people from 60 countries each year.
What is his photography about?
In an interview published by Arsenal Contemporary Art on December 5, 2019, his series In Guns We Trust is described as portraits and target remains from the Big Sandy Machine Gun Shoot in the Arizona desert. In his 2019 Sid Lee article he says he has documented subcultures for more than 15 years.