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Jeff Adamson

Co-founder and Chief Commercial Officer, Neo Financial

FintechCalgary

Jeff Adamson co-founded Neo Financial, the Calgary fintech behind Neo's Mastercard credit cards, savings accounts and retailer rewards, and is its Chief Commercial Officer. He had earlier co-founded the food-delivery company SkipTheDishes. He spoke for Neo on its credit card securitization with BMO Capital Markets and SAF Group announced in April 2026.

Jeff hasn’t spoken on a TechTO, TechVancouver or TechWaterloo stage. This profile is here because Jeff co-founded Neo Financial, which appears in 1 talk in the archive.

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Quick answers

Did Jeff Adamson co-found Neo Financial?

Yes. Neo Financial's own About page, checked September 22, 2026, lists him as "Jeff Adamson, Co-founder & Chief Commercial Officer" alongside Andrew Chau (Co-founder & CEO), Chris Simair (Co-founder, President & Head of Operations) and Kris Read (Co-founder & CTO). Calgary.Tech described him on April 22, 2026 as "a cofounder of Neo who serves the fintech as chief commercial officer".

What is his role at Neo Financial today?

Chief Commercial Officer. That title appears on Neo Financial's About page, checked September 22, 2026; on Calgary.Tech's report of April 22, 2026; and in a Neo press release dated October 30, 2025, which quoted "Jeff Adamson, Co-Founder and Chief Commercial Officer, Neo Financial" on the company's Toronto expansion. Earlier interviews used other titles, including CMO on the Collisions YYC podcast of October 19, 2020.

What did he do before Neo Financial?

He co-founded SkipTheDishes. The Collisions YYC podcast episode of October 19, 2020 introduced him as "one of the founders of SkipTheDishes and the co-founder and CMO of Neo Financial", and A Product Market Fit Show's episode of March 24, 2025 says he "co-founded SkipTheDishes, scaled it to 80% market share, and sold it for $200M".

What is Neo Financial and how big is it?

A Calgary consumer fintech. Calgary.Tech reported on April 22, 2026 that Neo "offers Neo Savings, Neo Invest, and Neo Mortgage, as well as credit cards and Everyday Accounts", has "secured over $650 million in total funding since being founded in 2019", and had just unveiled a "$150 million inaugural credit card securitization with BMO Capital Markets and Calgary-based SAF Group".

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Maintained by TechTO · facts sourced and dated · last reviewed Sep 22, 2026