Jeff Lancaster

Head of Agency Development, Canada, LinkedIn

MarketingTorontoOn TechTO stages since 2024

Jeff Lancaster is head of agency development for LinkedIn Marketing Solutions in Canada, where he works with large agencies on how they plan and buy campaigns on the platform. He took the TechTO Marketing stage in 2024 to walk through LinkedIn's AI advertising tools and what they change for advertisers.

On the TechTO stage ×1

TECHTO14:04

Better Ads with AI | More on Product Development at LinkedIn

TechTO · July 2024

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First seen on the TechTO stage in 2024. Every talk is searchable — ask the archive about Jeff ↗

Quick answers

Who is Jeff Lancaster?

Head of agency development for LinkedIn Marketing Solutions in Canada. He works with the largest agencies and their clients on how they use LinkedIn's advertising platform, and sits on the Canadian Marketing Association's B2B council.

What did he talk about at TechTO?

LinkedIn's AI advertising features and what they mean for how campaigns are built and targeted — presented at TechTO: Marketing in 2024.

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Maintained by TechTO · facts sourced and dated · last reviewed Jul 24, 2026