On the TechTO stage ×1
First seen on the TechTO stage in 2019. Every talk is searchable — ask the archive about Jennifer ↗
In their words
when you're a start-up and you don't have the same resources as a big company you are looking for reasons to give people to come work for you instead of taking a larger pay cut and if you can infuse this concept of purpose in your company that can be something that is a distinguishing feature for them
the worst thing that can happen is you end up making the world a better place
Around the web ×1
Quick answers
Who is Jennifer Couldrey?
The first employee and long-time executive director of The Upside Foundation of Canada, the charity that helps high-growth startups pledge equity to good causes. She departed in September 2022 and now works as a certified EOS implementer helping companies run on the Entrepreneurial Operating System.
What was her TechTO talk about?
'Building a Culture That Employees Love' — folding a social responsibility strategy into a company as a way to attract and keep good people. Presented at TechTO in May 2019.
What is The Upside Foundation?
A Canadian charitable foundation that lets startups and founders make a legally binding pledge of a portion of their exit proceeds to charity. It was founded by Robert Antoniades of Information Venture Partners, Mark Skapinker of Brightspark Ventures and consultant Janie Goldstein.