Jenny Mabley

VP, Consumer Panel Services, NielsenIQ

Market ResearchTorontoOn TechTO stages since 2020

Jenny Mabley is VP of consumer panel services at NielsenIQ in Toronto, running the household panel that tracks what Canadians actually buy. She spoke at TechTO Retail in January 2020 on using sound, music and voice in shopper research — what brands can learn from senses other than sight.

On the TechTO stage ×1

TECHTO8:27

Using your senses with shopper research I Jenny Mabley from The Nielsen Company

TechTO · February 2020

Watch on YouTube ↗

First seen on the TechTO stage in 2020. Every talk is searchable — ask the archive about Jenny ↗

In their words

70% of shoppers are trying to actually spend less but we as manufacturers and retailers actually want them to spend more.

TechTO, Feb 2020 · watch at 00:58 ↗

A few quotes can’t cover everything Jenny said on the TechTO stage. 1,600+ talks are searchable.Ask about Jenny ↗

Quick answers

Who is Jenny Mabley?

VP of consumer panel services at NielsenIQ in Toronto. The consumer panel is the recruited household sample whose purchases are recorded continuously, and which brands use to understand what people buy rather than what they say they buy.

What did she talk about at TechTO?

Building engagement through music, sound and voice — how shopper research changes when you stop treating retail as a purely visual medium. Presented at TechTO Retail in January 2020.

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Maintained by TechTO · facts sourced and dated · last reviewed Jul 26, 2026