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What company did Joe Parenteau co-found?
Fable Home, the direct-to-consumer tableware brand at fable.com. Fable's press room, checked 2026-09-19, lists Parenteau as Co-Founder and CEO alongside co-founders Tina Luu (Head of Technology) and Max Tims (Head of Operations). BetaKit reported on 2022-07-28 that the three founded Fable in 2019.
What did Joe Parenteau do before Fable?
He told Made in CA (2022-12-01) that he started as an accountant at a small firm, then joined Bench, where he watched the company grow from 30 or 40 people to 200 or more, and later worked in real-estate tech. He said he founded Fable with two colleagues from his Bench years. William Woods University reported on 2022-02-17 that he graduated there in 2013 with a double major in economics and finance.
Why did he start Fable?
On Neo Financial's Behind the Brand podcast (2023-08-08), the show notes say Parenteau went looking to upgrade his dinnerware at stores such as EQ3, Pottery Barn and West Elm and found the experience uninspiring, which led to Fable in 2019.
How has Fable grown?
BetaKit reported on 2022-07-28 that Fable closed an $8.4 million CAD Series A in June 2022, led by Listen Ventures with True, Sandpiper Ventures and Techstars, bringing total funding to about $13 million CAD. Vancouver Is Awesome reported on 2024-11-28 that Fable moved from a Gastown pop-up to a South Granville showroom with a café, with a Toronto showroom in the works.