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Quick answers
Did Joel Holtby co-found Courage?
Yes. Strategy, 2022-05-11, reported the agency's launch as "Led by co-founders and CCOs Dhaval Bhatt and Joel Holtby alongside president and partner Niki Sahni," and noted the founders were senior staff who had left Rethink the previous month.
What is his role at Courage today?
Courage's own about page at courageinc.com, checked 2026-09-20, lists him as "Founder & Global Co CCO." Strategy, 2026-02-19, quotes "Joel Holtby, founder and co-chief creative officer at Courage" on the agency's Simplii Financial agency-of-record win.
Where is he based?
The ADCC speaker profile for its In Conversation event, 2024-02-22, states "Joel lives in Toronto" and describes him as Founder & Co-CCO of Courage.
What has his work won?
Courage's bio page for Holtby at courageinc.com, checked 2026-09-20, says he was named "Number 1 Art Director in Canada" by Strategy and "Creative Director of the Year" by Ad Age, and that his work has earned multiple Effies and Effectiveness Lions for brands including Molson Coors, Nestle, Kraft Heinz, KFC and IKEA.