On the TechTO stage ×2
Reinventing How we Access Healthcare | Joella Almeida, CEO & Co-founder of MedEssist
Watch on YouTube ↗Building a Clinician-Led Tech Startup | Joella Almeida | TechTO Together Toronto
Watch on YouTube ↗First seen on the TechTO stage in 2023. Every talk is searchable — ask the archive about Joella ↗
In their words
Our version of the future is a patient journey where you're guided through a new and modern healthcare system by a real person just down the street from you.
healthcare workers just want someone else to go build something better. They don't care about the boring technology. They've been forced to use boring technology their entire life.
we don't talk about how annoying your current software is. We talk to each employee about what can they do about it.
build with your users, not just for them
Around the web ×2
Quick answers
What is Joella Almeida known for?
Co-founding and leading MedEssist, which gives community pharmacies the software to run as health clinics — covering roughly 16 conditions, from contraception to diabetes supplies.
Is Joella Almeida a pharmacist?
No. Her background is payments, e-commerce and partnerships at Shopify. Her co-founder and CTO, Michael Do, is the pharmacist — he practised for nearly a decade.
What is MedEssist trying to do?
Make pharmacies-as-we-know-them extinct, in Almeida's words — turning them into full clinics, especially in communities where the nearest hospital is a long drive away.