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John Tukums on the TechWaterloo stage

John Tukums

Founder & CEO, DeepSubconscious.ai

Health techWaterlooOn TechWaterloo stages since 2018

John Tukums is founder and CEO of DeepSubconscious.ai, a Waterloo-region wellness-software company whose platform is sold to employers to improve staff focus and well-being. He spoke at TechWaterloo on what AI will learn from the content people publish online. He also founded the World Happiness Foundation and wrote the book Sustaining Happiness.

On the TechWaterloo stage ×1

First seen on the TechWaterloo stage in 2018. Every talk is searchable — ask the archive about John

In their words

The elephant inside the room that no one's talking about today is: what is AI going to be learning from?

TechWaterloo, Aug 2018 · watch at 00:46

We have a responsibility for what we put out onto the web, because that is going to form the foundational layer of what our artificial intelligence is going to learn from.

TechWaterloo, Aug 2018 · watch at 01:06

90% of the world's information, the data, has been created in the last two years. Just pause for a second and think about what's out there — that is the basis.

TechWaterloo, Aug 2018 · watch at 01:15
A few quotes can’t cover everything John said on the TechWaterloo stage. 1,600+ talks are searchable.Ask about John

Quick answers

Who is John Tukums?

Founder and CEO of DeepSubconscious.ai, a Waterloo-region wellness-software company. He also founded the World Happiness Foundation and wrote Sustaining Happiness, and spoke at TechWaterloo on AI and human well-being.

What was his TechWaterloo talk about?

The 'AI elephant in the room' — that artificial intelligence learns from the content humans put on the web, so what we publish matters. He argued we have spent far more effort on external technology than on advancing human cognitive capacity.

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Maintained by TechTO · facts sourced and dated · last reviewed Jul 24, 2026