On the TechTO stage ×1
First seen on the TechTO stage in 2025. Every talk is searchable — ask the archive about Jon ↗
In their words
There are pay walls and GPT and gatekeepers, and no one likes to talk to salespeople anymore. But when there's value, there's clearly a story to be told.
Three steps: teach, be specific, have an opinion.
Fundamentally, at the core, what is your intent? Are you in it for them or are you in it for you? The customers can sniff it every time.
Quick answers
Who is Jon Levesque?
A strategic account executive at Collibra and a tech-sales leader with more than 20 years of experience. He led Confluent's Canadian sales team at the time of his 2025 TechTO Sales Toronto talk.
What was his TechTO talk about?
The 'new top of the funnel' — how buyers now research vendors with AI and documentation before they will talk to a salesperson, so sellers have to teach, be specific and have an opinion, and be honest about their intent.