On the TechTO stage ×1
First seen on the TechTO stage in 2024. Every talk is searchable — ask the archive about Jonathan ↗
In their words
Sales is hard, but buying is harder.
The job of a leader — one, you've got to inspire the people around you every single day. Second, you have to hold people accountable. And third, you've got to motivate them.
Empathy is 'I feel your pain.' Compassion is 'I feel your pain, and I'll do something about it.'
Around the web ×1
Quick answers
Who is Jonathan Lister?
The Chief Operating Officer of Vidyard, the Kitchener-Waterloo video platform for B2B sales and marketing. He joined in January 2023 and oversees the company's go-to-market operations.
What did Jonathan Lister do before Vidyard?
He spent about a dozen years at LinkedIn, from when it was roughly a 400-person company, and time at Google before that. He describes a 30-year go-to-market career that started in sales — selling college textbooks out of the University of Toronto.
What is Vidyard's direction under him?
He frames Vidyard as a buyer-enablement platform sitting at the intersection of video, remote work and AI, and told the TechTO stage in 2024 that B2B is early in adopting video the way consumers already have.