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Josh Guttman on the TechTO stage

Josh Guttman

Co-founder & CEO, SELLIT9

Retail TechTorontoOn TechTO stages since 2024

Josh Guttman is co-founder and CEO of SELLIT9, a Toronto company that puts trade-in credit at online checkout — shoppers hand over used items and get store credit toward the new one. He spent 11 years at Salesforce and was VP Revenue at Lane Technologies before its $200M sale to VTS.

On the TechTO stage ×1

First seen on the TechTO stage in 2024. Every talk is searchable — ask the archive about Josh

In their words

if you're feeling that pain and you're like, the world has to have this — that's what actually broke the barrier

TechTO Commerce Toronto, May 2026 · watch at 09:36

sometimes it's the boring problems like cleaning out a garage that can be the next commerce tech wins

TechTO Commerce Toronto, May 2026 · watch at 06:21

when what you created from nothing really starts working, I got to tell you, as hard as everything is, that is the highest high

TechTO Commerce Toronto, May 2026 · watch at 06:40
A few quotes can’t cover everything Josh said on the TechTO stage. 1,600+ talks are searchable.Ask about Josh

More from TechTO ×1

Quick answers

What is Josh Guttman known for?

Co-founding SELLIT9, which builds embedded trade-in infrastructure for merchants. Before that he was a revenue leader at Salesforce, Top Hat, Lane Technologies and Altrio.

What did Josh Guttman speak about at TechTO?

'Trade-In Infrastructure for Commerce' at Commerce Toronto in 2026 — how a garage full of clutter became the idea for a trade-in layer at checkout, structured the way buy-now-pay-later normalised micro-loans.

How big is SELLIT9?

It reports more than $2.6M in completed trades and 4,300+ customers, and raised $4.1M CAD led by BDC's Seed Venture Fund in June 2026.

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Maintained by TechTO · facts sourced and dated · last reviewed Jul 25, 2026