On the TechTO stage ×1
First seen on the TechTO stage in 2021. Every talk is searchable — ask the archive about Julia ↗
In their words
My favourite thing about running that org was actually my relationship with the founders. It wasn't that I fundamentally loved user acquisition or retention or cohort analysis or building teams — it was actually just helping founders make their dreams a reality.
I really believe we're still at the dark ages of healthcare. If you look just on a timeline, it wasn't a little over 100 years ago we were using leeches as a best practice in hospitals.
I'm obsessed with companies where the company has to own the magic moment.
More from TechTO ×2
Around the web ×2
Quick answers
Who is Julia Lipton?
The founder and general partner of Awesome People Ventures, an early-stage fund with an attached syndicate. She was an operator first — growth and revenue at Rise, then launching One Medical's telemedicine practice after it acquired Rise — before advising founders, angel investing, and finally raising a fund.
What does Awesome People Ventures invest in?
Health and wellness beyond conventional Western medicine, plus remote work, the creator economy and solo entrepreneurship. She describes the thesis as a direct reflection of what she is personally interested in, which is what lets her spend her time learning about it.
How did she decide to back Levels?
By watching for six months first. Her objection was that Levels did not own the magic moment — customers read their glucose in another company's app. She invested once Sam Corcos did exactly what he said he would, month after month, building a brand and an app that added value beyond the sensor.