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Justin Thouin on the TechTO stage

Justin Thouin

Co-founder, LowestRates.ca

FintechTorontoOn TechTO stages since 2017

Justin Thouin co-founded LowestRates.ca, the Toronto rate-comparison site for insurance, mortgages and credit cards. He bootstrapped it with $150,000 in 2012 and grew it past $10 million in annual revenue without venture capital. He stepped down as CEO in September 2021 when RATESDOTCA acquired the company, staying on as spokesperson and board advisor.

On the TechTO stage ×2

First seen on the TechTO stage in 2017. Every talk is searchable — ask the archive about Justin

In their words

We've gotten to a place now where our revenues are over ten million dollars per year, and the beauty is we're funded by our customers, not by our investors.

TechTO Monthly, Oct 2017 · watch at 5:19

The one thing I'd like for you to take away from this is it's not always best to get funding. You don't need an ivory tower office with a slide in it, you don't need famous investors to become successful.

TechTO Monthly, Oct 2017 · watch at 8:29

A lot of companies in the fintech space brag about how much money they've raised. What I don't hear a lot about is, okay, this is how much money my company makes. Because that's hard.

FinTechTO, Mar 2017 · watch at 5:12
A few quotes can’t cover everything Justin said on the TechTO stage. 1,600+ talks are searchable.Ask about Justin

Around the web ×3

Quick answers

What is Justin Thouin known for?

Co-founding LowestRates.ca in 2012 and bootstrapping it with $150,000 into a rate-comparison site doing over $10 million a year in revenue with no venture capital. He was an EY Entrepreneur of the Year finalist in 2017.

Is Justin Thouin still CEO of LowestRates.ca?

No. He stepped down as CEO in September 2021 when RATESDOTCA acquired the company, and stayed on as a spokesperson and advisor to the board. He remains a co-founder of the business.

Why did LowestRates.ca never raise venture capital?

Thouin argued on the TechTO stage in 2017 that founders should take as little funding as necessary: without investors you keep control, make decisions for your customers, and keep the equity if you ever sell.

How many times has Justin Thouin spoken at TechTO?

Twice in 2017 — 'The Expedia for Personal Finance' at FinTechTO, and 'To Raise or Not to Raise' at the October 2017 TechTO.

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Maintained by TechTO · facts sourced and dated · last reviewed Aug 25, 2026