Kevin Oulds

Co-founder & Head of Business Development, Willful

Legal TechTorontoOn TechTO stages since 2017

Kevin Oulds co-founded Willful in 2017 and leads business development there. The Toronto company lets Canadians write a legal will online. He started it after a close relative died without one and he watched his family deal with the aftermath; he ran it as CEO before co-founder Erin Bury took the role.

On the TechTO stage ×1

TECHTO11:15

Demo of the Month: Willful

TechTO · November 2017

Watch on YouTube ↗

First seen on the TechTO stage in 2017. Every talk is searchable — ask the archive about Kevin ↗

More from TechTO ×1

Newsletter

April 21, 2023: What is holding Web3 back?The TechTO newsletter · mentions Kevin

2023

Around the web ×1

Interview

Kevin Oulds, Founder and CEO of Willful, on Why When There's a Will, There's a WayGlory Media

2019

Quick answers

What is Kevin Oulds known for?

Co-founding Willful in 2017, the Toronto platform for writing a legal will online. He was its first CEO and now runs business development; co-founder Erin Bury is CEO.

Why did Kevin Oulds start Willful?

A close relative died without a will, and he saw first-hand how hard that made things for his family. He has said the two reasons Canadians skip a will are cost and time.

What did Kevin Oulds do at TechTO?

He demoed Willful live on stage in November 2017 — the Demo of the Month slot — walking the room through creating a will end to end.

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Maintained by TechTO · facts sourced and dated · last reviewed Jul 25, 2026