On the TechVancouver stage ×1
First seen on the TechVancouver stage in 2016. Every talk is searchable — ask the archive about Kimberly ↗
In their words
naming a tech startup can be hard as many of you know I'm sure but it's important it's how people know you
there are far fewer trademark squatters than there are domain squatters so URL first trademark second
rebranding needs to be a safe space you're gonna say a thousand things and 999 of them are going to be bad and it's just got to be okay
Quick answers
What was Signl.fm?
A Vancouver platform Hansen described as Twitch for podcasts: a live conversation pushed to the web, subscribable, transcribed with IBM Watson, and built for shows that want callers and audience interaction. It later operated as Gretta.
What did Kimberly Hansen say about naming a startup?
Get the URL first and the trademark immediately after, because there are far more domain squatters than trademark squatters — and check the social handles, including the ones one letter off. Her company went through three names before Signl.fm.
What did she do before founding a startup?
She was a game designer at BioWare and worked on Mass Effect and Mass Effect 2, before leaving with a few colleagues to build a company.