On the TechTO stage ×1
First seen on the TechTO stage in 2026. Every talk is searchable — ask the archive about Krista ↗
In their words
My focus again is on less but better.
All my product is made in Canada, which I think is really important right now.
More from TechTO ×1
Quick answers
What is Krista Norris known for?
Krista Norris Collection, the accessories label she started around 2012 straight out of university. A mentor noticed she kept wearing a scarf she had made and told her to focus on one product; the scarves became the line.
What did Krista Norris say at TechTO?
That her operating rule is "less but better": one product done well before adding more, everything made in Canada, and wholesale relationships with stores built before e-commerce. She has run the same Shopify store for 13 years.
Where are Krista Norris pieces made?
In Canada. She works with deadstock fabric sourced locally and with a mill in Lyon, France, known for its jacquards, which has become a signature of the line.