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Kristine Culp

Co-founder, IcebergIQ

Market Research

Kristine Culp is a co-founder of IcebergIQ, the Ontario firm that interviews the buyers and former customers of B2B software companies to learn why deals were won, lost or not renewed. Before IcebergIQ, Culp worked in business development at Eigenworks, the win-loss consultancy IcebergIQ builds on, according to its team page as archived in July 2019.

Kristine hasn’t spoken on a TechTO, TechVancouver or TechWaterloo stage. This profile is here because Kristine co-founded IcebergIQ.

Quick answers

Did Kristine Culp co-found IcebergIQ?

Yes. IcebergIQ's about page, checked 2026-10-14, says the firm is headed by co-founders Natasha Narayan, Julie Payne and Kristine Culp. The page gives her no other title.

What did Kristine Culp do before IcebergIQ?

She worked at Eigenworks, the win-loss consultancy Alan Armstrong founded in 2008. Its team page, as archived on 2019-07-20, lists her under Business Development.

How is IcebergIQ connected to Eigenworks?

IcebergIQ's about page, checked 2026-10-14, says it builds on the work Eigenworks did from 2008 to 2019, and that Armstrong died in August 2019. Two of its three co-founders, Culp and Julie Payne, appear on the archived 2019 Eigenworks team page.

Where is IcebergIQ based?

Its privacy policy, checked 2026-10-14, gives a company address in Ancaster, Ontario. No public page states where Culp is based, so this profile lists no city for her.

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Maintained by TechTO · facts sourced and dated · last reviewed Oct 14, 2026