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Laura Bryce

Co-founder, Dresst

Retail

Laura Bryce co-founded Dresst, a Toronto clothing-rental subscription, with Kelly Pigeon. The two launched it in March 2019, and BetaKit named Bryce as the company's CMO when it raised a $525,000 seed round that July. The co-founders' own about page says both had worked in the corporate world for more than 10 years before starting it.

Laura hasn’t spoken on a TechTO, TechVancouver or TechWaterloo stage. This profile is here because Laura co-founded Dresst, which appears in 1 talk in the archive.

Around the web ×1

Article
Fashion rental e-commerce platform Dresst raises $525,000BetaKit
2019

Quick answers

What company did Laura Bryce co-found?

Dresst, a monthly clothing-rental subscription for women in Ontario. Dresst's about page, as archived in November 2020, introduces Kelly and Laura as the co-founders, and CBRE Forward's interview published 2020-01-30 names Laura Bryce and Kelly Pigeon as co-founders.

When did Dresst launch?

BetaKit reported on 2019-07-29 that the company was launched in March 2019 by Kelly Pigeon and CMO Laura Bryce.

How much did Dresst raise?

BetaKit reported on 2019-07-29 that Dresst had raised a $525,000 seed round and was reporting a valuation of $2.65 million.

Why did the founders start Dresst?

BetaKit reported on 2019-07-29 that the business grew out of the co-founders realizing they were spending upwards of $4,000 a year on clothing despite owning around 400 items. Dresst's about page, archived November 2020, says both had worked in the corporate world for more than 10 years.

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Maintained by TechTO · facts sourced and dated · last reviewed Sep 19, 2026