On the TechTO stage ×2
Tips for a Successful Pivot
Watch on YouTube ↗Grow What You Know: Opportunities Are Close to Home
Watch on YouTube ↗First seen on the TechTO stage in 2016. Every talk is searchable — ask the archive about Lauren ↗
In their words
It had doubled its revenue year over year, and four times the agents that it had the year before. By any tech hat, that means all systems go. But we looked at the metrics and said, well, this isn't profitable and it will never be profitable this way.
Revenue doesn't just become profit. We actually have to have a monetization strategy, a budget and job costing.
I didn't think that I could just get in and overnight disrupt this market. I wanted to know why the goliaths in this industry are so big, so profitable, and to this day have amazing inertia.
Around the web ×4
Quick answers
What is Lauren Haw known for?
Buying zoocasa.com from Rogers Communications in June 2015 with a group of investors, bringing the brokerage in-house and rebuilding it into a national real estate portal and brokerage. She was CEO until April 2023, when Carrie Lysenko took the job; Haw stayed on as broker of record.
What did Lauren Haw do before Zoocasa?
She ran a College Pro painting franchise from age 18 while studying commerce at Queen's, then an Oxford Learning centre, invested in and helped grow True North Mortgage, and was a founding investor and director of Ratehub.ca. She also built Scholarhood, a home search by school zone — all as told on the TechTO stage in May 2017.
How many times has Lauren Haw spoken at TechTO?
Twice: FintechTO in December 2016 on when and how to pivot, and TechTO in May 2017 on the career lessons that led her to the Zoocasa acquisition.