On the TechTO stage ×1
First seen on the TechTO stage in 2023. Every talk is searchable — ask the archive about Lauren ↗
In their words
the barrier to entry is next to zero and so large retailers are having to compete with hundreds if not thousands of d2cs locally against their customer
a customer who shops two channels spends more stays with us longer
I don't think about it as conversion I don't think like there's not one metric that matters or one metric to rule them all when it comes to e-commerce because each customer is looking to do something different with that experience
Around the web ×2
Quick answers
What does Lauren Steinberg do?
She is EVP and chief digital officer at Loblaw Companies, responsible for digital, e-commerce, retail media and the loyalty program. She was appointed to the role in early 2025 after nearly twelve years with Loblaw Digital.
What did Lauren Steinberg talk about at TechTO?
How commerce changed over two decades of her career and where it was heading — a fireside chat in September 2023, when she was SVP at Loblaw Digital.
Where did Lauren Steinberg work before Loblaw?
Shopify, where she led product marketing for shipping and fulfilment, and e-commerce roles at The Body Shop and L'Occitane.