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Quick answers
Did Luke DeCoste co-found Proof?
Yes. Yukon University reported on June 7, 2019 that "Proof was co-founded by Yukon tech entrepreneurs Ben Sanders and Luke DeCoste in fall 2016", with Wes George joining in 2017. CBC News, on February 17, 2019, captioned a company photo "Proof Data Technology co-founders, Sanders, Luke DeCoste, Wes George".
What was his role at Proof?
Chief governance officer. His Policy Options author page, first published February 11, 2019, describes him as "chief governance officer and co-founder at Proofgov.com, a Canadian software startup".
What happened to Proof?
It was acquired. BetaKit reported on January 25, 2022 that Daylight Automation was acquiring Proof Data Technology and that Proof would rebrand to Daylight after its client contracts ended on March 31, 2022. DeCoste's own site, checked September 23, 2026, lists "proofgov.com (acquired; Techstars, Creative Destruction Lab alumni)" among ventures he co-founded.
What does he do now?
Entrepreneurship teaching and research. His own site, checked September 23, 2026, says he holds "an adjunct faculty appointment at Dalhousie University, where I am the Academic Lead for AI2Market" and is "completing a PhD in Positive Organizational Psychology at Claremont Graduate University". It also lists MindFrameconnect.com as a company he co-founded.