On the TechTO stage ×1
First seen on the TechTO stage in 2018. Every talk is searchable — ask the archive about Mark ↗
In their words
any intelligent fool can make things bigger and more complex it takes a touch of genius and a lot of courage to move in the opposite direction
I do believe firmly until we start marketing to robots or robots start marketing to each other humans are going to be at the core of what we do
Quick answers
What was Mark Jordan's MarketingTO talk about?
The future of marketing technology and why the human element has to survive it — argued from inside a crisis service where the stakes of getting a message wrong are unusually high.
What did he do at Kids Help Phone?
He was vice-president of brand strategy and chief communications officer, the role he held when he took the MarketingTO stage in December 2018.
What does Mark Jordan do now?
He works as a fractional CMO and marketing advisor to startups, and has taught marketing at the University of Toronto School of Continuing Studies and George Brown College.