On the TechTO stage ×1
First seen on the TechTO stage in 2018. Every talk is searchable — ask the archive about Mark ↗
In their words
Back in 2012 there were about a hundred and fifty people selling enterprise marketing technology into marketers, into this role, and now there's 5,000. That's a lot.
Those companies that try to get their average contract value up were met sometimes harshly with the customer saying, really, show me your value then. Try harder. Tie it more to revenue, tie it more to performance, tie it more to success.
Around the web ×1
Quick answers
What were the three counter-intuitive learnings?
His talk opened on the collapse he had watched across marketing technology: contract values falling, churn rising, growth suppressed even as budgets grew. The first counter-intuitive move was asking more for the product — which forced companies to tie their pricing to revenue and provable performance.
How crowded was martech when he spoke?
He told the February 2018 TechTO stage that about 150 people were selling enterprise marketing technology to marketers in 2012, and roughly 5,000 were by the time of his talk.
What is Mark Opauszky doing now?
He runs Sparrow BioAcoustics in St. John's, Newfoundland and Labrador, whose Stethophone software listens for cardiac and pulmonary disease through a phone. He was CEO of LookBookHQ, later PathFactory, when he spoke at TechTO.