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Mark van Berkel on the TechTO stage

Mark van Berkel

Co-founder & CTO, Schema App

Marketing technologyGuelphOn TechTO stages since 2018

Mark van Berkel is co-founder and chief technology officer of Schema App, the Guelph company whose schema markup tools he created. A semantic-technology engineer, he holds a Master of Engineering in industrial information engineering from the University of Toronto, where he built semantic applications for SAP Research Labs, and an MBA from Rotman.

On the TechTO stage ×1

First seen on the TechTO stage in 2018. Every talk is searchable — ask the archive about Mark

Around the web ×1

Quick answers

Who is Mark van Berkel?

The co-founder and CTO of Schema App in Guelph, Ontario, and the person who built its schema markup product. He works on tools that help enterprise teams structure and connect their content so search engines and AI systems read it accurately.

Did Mark van Berkel speak at TechTO?

He was on stage at the April 2018 MarketingTO demo, where his co-founder Martha van Berkel presented Schema App and introduced him as her co-founder and 'the actual creator of Schema App' (MarketingTO, April 2018, 0:00). She delivered the demo itself.

What is his background?

Semantic technology. He holds a Master of Engineering in industrial information engineering from the University of Toronto — where he helped build a semantic technology application for SAP Research Labs — plus an MBA in strategy and innovation from Rotman and a bachelor of information systems from St. Francis Xavier.

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Maintained by TechTO · facts sourced and dated · last reviewed Aug 17, 2026