On the TechTO stage ×1
First seen on the TechTO stage in 2019. Every talk is searchable — ask the archive about Martin ↗
In their words
I've titled my presentation tonight "The Cutting Edge", and I'd like to remind everyone that the cutting edge can very often be the bleeding edge.
If data is an asset, I don't think it's owned by any one of these single entities. It's owned by the organization as a whole — and this means establishing some governance about data.
Quick answers
Who is Martin Husar?
He ran digital transformation for Allergan Canada, the pharmaceutical company behind Botox and a portfolio spanning eye care, aesthetics and central nervous system treatments. TechTO introduced him with that title in August 2019 and the Canadian Digital Pharma Summit listed him the same way for its February 2020 programme; AbbVie completed its acquisition of Allergan three months later.
What three trends did he say pharma was ready for?
Process mining, content webification and data governance. His test was maturity rather than novelty — technology that would do more cutting than bleeding inside an industry with regulated claims, long approval cycles and physicians rather than consumers as the audience.
What is process mining, in his description?
Software that takes the log files from every system people touch in an organisation, layers them on top of each other and shows what is actually happening — "the Google Analytics of what's going on in your organization without actually even speaking to anybody". He thought the bigger prize was not one company but a distributed system like Canadian healthcare, where several organisations could pool that data and find the operational failures between them.
What did he say about data ownership?
That no single department owns it. He walked through the usual candidates — IT, marketing, operations, legal, compliance — and argued that if data is genuinely an asset then it belongs to the organisation as a whole, which means governing it and getting both data and trust in front of the C-suite. His framing: if data has passed oil as the world's most valuable asset, trust is the organisation's most valuable currency.