On the TechVancouver stage ×1
First seen on the TechVancouver stage in 2017. Every talk is searchable — ask the archive about Matthew ↗
In their words
People in the Greek system are very cognizant of what they post on social media, to the point where they'll actually think twice about liking something on Facebook, because all their friends are going to end up knowing that they've liked something.
With this new link feature the app no longer really depends on the community aspect. I can go onto my Instagram and post this, and even if no one out of my entire following has the app, I've now exposed the entire brand to 8,000 people who have never heard of it.
The ultimate goal of the app is actually to create a safe environment for people who suffer from mental health, by creating a feature whereby you can connect instantly and anonymously with a registered counsellor.
Around the web ×2
Quick answers
Who is Matthew Segal?
The founder of Lipsi, an anonymous messaging app. He grew up in Vancouver, had the idea as an undergraduate at Yale, and built it with software engineers in British Columbia and Ukraine.
How big did Lipsi get?
About seven million users in Canada, the US and the UK, with 350,000 to 400,000 opening it daily, per BCBusiness. Refinery29 reported a peak US App Store rank of No. 15 in April 2018.
What did he demo at TechVancouver?
Lipsi Link, in December 2017: drop a link in an Instagram bio and collect anonymous replies from followers who never installed the app, with a seven-digit code letting the sender carry the conversation into it.