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Quick answers
Did Max Tims co-found Fable?
Yes. Fable's press room has a leadership section headed "Meet our founders" that lists him as Fable co-founder and head of operations, checked 2026-09-21. The Globe and Mail reported on August 18, 2026 that Joe Parenteau, Max Tims and Tina Luu launched the company in 2019, and MONTECRISTO reported the same three founders on October 19, 2022, dating the launch to November 2019.
What does Max Tims do at Fable now?
He runs operations. Fable's own press room lists him as co-founder and head of operations as of 2026-09-21, alongside Joe Parenteau (co-founder and CEO) and Tina Luu (co-founder and head of technology). The most recent third-party mention, The Globe and Mail on August 18, 2026, names him as a founder but does not restate his title.
What is Fable?
A Canadian direct-to-consumer homeware brand selling ceramics, glassware and cutlery, headquartered in Burnaby, British Columbia - the company's own site says it operates on land "in what is now known as Burnaby, British Columbia" (checked 2026-09-21) - and a certified B Corp since September 2022 per its press room. The Globe and Mail reported on August 18, 2026 that it has about 30 employees, stores in Vancouver and Toronto, sells in Canada, the US and the UK, and has raised roughly $11.8 million.
What did Max Tims do before Fable?
The Calgary Guardian's interview with him on August 24, 2020 says he grew up in Calgary, cooked at Calgary restaurants, earned a physics degree from UBC, worked briefly in exploration geophysics and then moved into tech before starting Fable. Where he personally lives is not stated in any source I found (checked 2026-09-21); at the time of that interview the team worked between Toronto and Vancouver.