On the TechTO stage ×1
First seen on the TechTO stage in 2019. Every talk is searchable — ask the archive about Michael ↗
In their words
We wanted to get grounded in the idea of trust around the four major institutions of society: business, media, government and the nonprofit sector.
No matter who your audience is for your product, at the end of the day you need to think about the society.
Quick answers
Who is Michael Thomson?
An executive vice president at Edelman in Toronto, where he leads the firm's technology sector for Canada and works with technology companies on brand and reputation.
What did he present at TechTO?
The Edelman Trust Barometer, at the August 2019 HealthTO event. He set out the study's method — 33,000 respondents worldwide, 1,500 in Canada, split between an informed public and the mass population — and the trust gap between those two groups, before handing to Alexa Vogel for the health-specific data.
Who did he speak with?
Alexa Vogel, then also at Edelman and now Vice President and Deputy National Health Sector Lead at Hill+Knowlton. They presented together because the talk needed both technology and health-care expertise.