On the TechTO stage ×1
First seen on the TechTO stage in 2018. Every talk is searchable — ask the archive about Mike ↗
In their words
the fact is if you check the date I actually wrote that 12 years ago not 12 weeks or 12 months I wrote it 12 years ago
in SEO which is where I started I wrote the first book in SEO 20 years ago and quite a lot of it is still relevant for basic standard SEO principles
the intention economy grows around buyers that's the difference not sellers it leverages the simple fact that buyers are the first source of money
Quick answers
What was his TechTO talk about?
That machine learning in search was not news. He said in April 2018 that he had written the case twelve years earlier in a marketing column, and that the real shift was toward digital assistants: if you are talking to a car, there is nothing to click, which is a problem for pay-per-click. He closed on the intention economy — markets organised around what buyers say they want.
What was his role at Acronym?
Chief marketing officer and managing director. He had worked at Acronym before, left in 2009 for Incisive Media as group publishing director for interactive marketing, and rejoined in the CMO role, which a 2014 announcement of the move describes as running thought leadership and cross-platform marketing.
What is Mike Grehan doing now?
Not established. This page does not publish from LinkedIn or contact-data aggregators. He is a long-standing search columnist and conference speaker, former publisher of Search Engine Watch and ClickZ, and a former chairman of SEMPO.