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Mona Akhavi on the TechVancouver stage

Mona Akhavi

President & CEO, VRAI

E-commerceLos AngelesOn TechVancouver stages since 2014

Mona Akhavi co-founded Sidebuy in Vancouver in 2014 and ran it as CEO, connecting brands and retailers with thousands of bloggers and influencers. An engineer turned marketer, she moved to lab-grown diamond company Diamond Foundry in 2018 and has led its jewellery brand VRAI as president and CEO since 2019.

On the TechVancouver stage ×1

First seen on the TechVancouver stage in 2014. Every talk is searchable — ask the archive about Mona

In their words

stay true to your vision and to your customer talk with your customer ask them something and you know what as a founder you always have a vision

TechVancouver, Jun 2016 · watch at 3:12

build an MVP build the minimum that you can that's absolutely valuable to your customer and don't sway around with a new trend

TechVancouver, Jun 2016 · watch at 3:32
A few quotes can’t cover everything Mona said on the TechVancouver stage. 1,600+ talks are searchable.Ask about Mona

Around the web ×1

Quick answers

Who is Mona Akhavi?

President and CEO of VRAI, the jewellery brand of lab-grown diamond producer Diamond Foundry. Before that she co-founded and ran Sidebuy, a Vancouver influencer-marketing marketplace.

What was Sidebuy?

A data-driven platform connecting fashion and lifestyle brands with bloggers and influencers, built in Vancouver from 2014. Clients included Holt Renfrew and New York Fashion Week.

What was her advice on picking a tech stack?

Build the smallest thing your customer values, A/B test before writing code for the newest social platform, and publish the list of devices and browsers you actually support.

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Maintained by TechTO · facts sourced and dated · last reviewed Jul 31, 2026