On the TechTO stage ×2
The Founders Journey ft. Nabeil Alazzam of Forma.ai
Watch on YouTube ↗Attracting and Retaining your first customers | A Candid Conversation with CEO Nabeil Alazzam
Watch on YouTube ↗First seen on the TechTO stage in 2023. Every talk is searchable — ask the archive about Nabeil ↗
In their words
We are an AI-powered sales comp platform... large enterprises that have tens of thousands of sellers will incentivize them the same regardless of who they're selling to, what they're selling, where they're selling.
Success comes when chance meets preparedness. There's a lot of things that were very positive that happened to us at the right time at the right moment.
One of the biggest mistakes I did was stay stealth for too long. Hiring a marketer earlier is actually very, very important.
You can have the greatest idea, but if you don't have the resources and know-how and how to maximize and execute, and you don't have the confidence in yourself to go and get the capital to invest in scaling that idea, it doesn't go as far as it should.
More from TechTO ×5
Around the web ×1
Quick answers
What is Nabeil Alazzam known for?
Founding Forma.ai in 2016, a Toronto platform that uses AI to individualize and automate sales compensation for large enterprises. It raised a US$45M Series B in 2022.
What did Nabeil Alazzam do before Forma.ai?
He advised Fortune 500 companies on sales-force effectiveness at ZS Associates, helped scale the loyalty startup Spoonity, and earlier ran a student-founded web and software services business out of Queen's University.
What does Forma.ai do?
It turns sales compensation into a science, using AI to individualize and automate how enterprises pay their sales reps, replacing the spreadsheets most companies still use for their second-largest cost centre.