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Neil Wainwright on the TechTO, TechVancouver & TechWaterloo stages

Neil Wainwright

COO, AccessE11

SaaSTorontoOn TechTO, TechVancouver & TechWaterloo stages since 2016

Neil Wainwright is an eight-time founder, now COO of AccessE11, an Ottawa-based platform municipalities use to track and resolve citizen service requests. He bootstrapped Nexonia, an expense-management SaaS started in 2002, to roughly 2,000 corporate accounts including Splunk and Slack, then sold control to private equity in 2016. His eighth startup, the Toronto-built personal-CRM app UpHabit, wound down in April 2026; in between he served as CEO of Cira Apps (CiraSync) after its private-equity acquisition. He mentors startups through Creative Destruction Lab.

On the TechTO, TechVancouver & TechWaterloo stages ×4

First seen on the TechTO, TechVancouver & TechWaterloo stages in 2016. Every talk is searchable — ask the archive about Neil

In their words

Happy relationships are the number one reason for longevity and success and everything else in life.

TechTO, Jan 2020 · watch at 02:56

That equity that you give away along the way when you're growing your business is incredibly expensive.

TechVancouver, Feb 2019 · watch at 43:15

Part of our core values is 'make new mistakes' — that's literally what we call it. I tell people if they're not making mistakes, they're not trying hard enough.

TechVancouver, Feb 2019 · watch at 16:42

the tech companies I see that get into trouble is because they stop developing their technology

TechTO, Nov 2016 · watch at 00:15

if we had stayed true to our what we started out with we would have missed what we became because we didn't we wouldn't have pivoted

TechTO, Nov 2016 · watch at 02:57

sell to Americans first

TechTO, Nov 2016 · watch at 08:43

Early cash is very expensive if you can do it great but if you can't bootstrapping is good.

TechWaterloo, Dec 2016 · watch at 01:44

When products get stale Revenue doesn't climb when Revenue doesn't climb you don't have money to invest in the product it becomes this Vicious Circle where you can't get out of it.

TechWaterloo, Dec 2016 · watch at 02:17

You have to have a path to making money or you're just going to be consuming money until you have no equity left because you keep giving it away to get more cash.

TechWaterloo, Dec 2016 · watch at 05:45
A few quotes can’t cover everything Neil said on the TechTO, TechVancouver & TechWaterloo stages. 1,600+ talks are searchable.Ask about Neil

Around the web ×1

Quick answers

What was UpHabit?

His eighth startup, an app for remembering the people and companies in your network — he said he started it because he kept forgetting company names. At the February 2019 TechVancouver panel it was two weeks from launch; by his January 2020 TechTO talk he was CEO with an engineering team recruited largely from abroad (Lebanon, Brazil, Dubai, Russia) and brought to Canada. The service shut down in April 2026.

What was Nexonia and how did it end?

An expense-management SaaS he co-founded in 2002, which began as timesheets and expense reports for consulting firms. Bootstrapped for its first 13 years, it doubled annually for five years to about 2,000 corporate accounts — Splunk, Marketo and Slack among them — with negative 30 percent net churn. He sold control to private equity in May 2016 after 14.5 years as CEO; three weeks later the new owners let him go, a right he says they had paid for.

What does he say is the key to being happy and successful?

Relationships. His 2020 TechTO talk cites a 75-year Harvard study and the regrets of the dying to argue happy relationships drive longevity and success. His Peerscale CEO group proved it in practice: they told him to tear up his first term sheet, which added an extra five million dollars to his exit. Citing Adam Grant's Give and Take, he advises giving help before expecting anything in return.

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Maintained by TechTO · facts sourced and dated · last reviewed Aug 3, 2026