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Oswaldo Alvarez

Co-founder & CTO, SELLIT9

RecommerceToronto

Oswaldo Alvarez started SELLIT9, the Toronto trade-in platform, with Josh Guttman in 2024 and is its co-founder and chief technology officer. BetaKit describes Alvarez as a repeat tech entrepreneur. Alvarez runs engineering and product, including the pricing and logistics engines.

Oswaldo hasn’t spoken on a TechTO, TechVancouver or TechWaterloo stage. This profile is here because Oswaldo co-founded SELLIT9, which appears in 1 talk in the archive.

Around the web ×3

Interview
From Clutter to Currency: Inside SELLIT9CanadianSME Small Business Magazine
2026
Article
Sellit9 closes $4.1 million to help Canadians trade in old electronicsBetaKit
2026
Podcast
Ep.2 Como vive la agilidad un CTO ft Oswaldo ÁlvarezLa Revolución Ágil
2023

Quick answers

Did Oswaldo Alvarez co-found SELLIT9?

Yes. SELLIT9's about page, checked September 24, 2026, lists Alvarez as CTO and Co-Founder, based in Toronto. BetaKit, in an article published June 22, 2026, says the company was founded in 2024 by Alvarez, a repeat tech entrepreneur, and chief executive Josh Guttman.

What does Alvarez run at SELLIT9?

In a CanadianSME Small Business Magazine interview published July 6, 2026, the founders say Guttman runs the revenue side while Alvarez runs engineering and product: the pricing engine, the logistics engine and the platform underneath them.

What did Alvarez say about the June 2026 funding?

SELLIT9's release of June 22, 2026 announced $4.1 million CAD led by BDC's Seed Venture Fund. Alvarez said the hard part is making an accurate trade-in feel instant for any product, and that the money would go to pricing more items in real time, growing the Toronto engineering team and scaling for the U.S. market.

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Maintained by TechTO · facts sourced and dated · last reviewed Sep 24, 2026