Paul Van Winssen

Head of Partnerships, International Expansion, Amazon Ads

AdTechTorontoOn TechTO stages since 2017

Paul Van Winssen leads partnerships for international expansion at Amazon Ads. He spent years at Toronto social-advertising platform AdParlor, latterly as VP of strategy and business development, and took the TechTO MarketingTO stage in 2017 to argue that the measurement problem in advertising is a business problem, not a reporting one.

On the TechTO stage ×1

TECHTO MARKETINGTO12:48

Paul Van Winssen of AdParlor presents Measurement, Accountability & Opportunity

MarketingTO · November 2017

Watch on YouTube ↗

First seen on the TechTO stage in 2017. Every talk is searchable — ask the archive about Paul ↗

In their words

55% of all of the sales in all of their stores across the United States are able to be passed back and mapped to platforms like Facebook and Google.

TechTO MarketingTO, Nov 2017 · watch at 05:25 ↗

A few quotes can’t cover everything Paul said on the TechTO stage. 1,600+ talks are searchable.Ask about Paul ↗

Quick answers

What does Paul Van Winssen do now?

He is Head of Partnerships, International Expansion at Amazon Ads, per his LinkedIn profile.

What did Paul Van Winssen do at AdParlor?

He held several roles at the Toronto social and video advertising platform, including VP of strategy and business development and VP of platform partnerships, working with brands and agencies on social ad performance.

What did he speak about at TechTO?

Measurement, accountability and opportunity in advertising — at the October 2017 MarketingTO edition, on how technology changes what marketers can be held to.

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Maintained by TechTO · facts sourced and dated · last reviewed Aug 1, 2026