On the TechVancouver stage ×1
First seen on the TechVancouver stage in 2017. Every talk is searchable — ask the archive about P.J. ↗
Around the web ×2
Quick answers
Who is P.J. Worsfold?
A Vancouver-rooted ecommerce operator in footwear and fashion retail. He is director of ecommerce at JD Sports Canada, and before that was head of product at FTSY, the computer-vision shoe-fitting startup. He joined FTSY from Shoes.com.
What did he demo at TechVancouver?
FTSY, in the Demo of the Month slot in April 2017, alongside founder Ryan Smith. The product photographed a customer's feet in a Snapchat-style flow, built a 3D model accurate to about two millimetres including the arch, and pre-populated a store's catalogue with sizes that would fit that person.
Why is he credited if Ryan Smith did the talking?
TechVancouver's own title and description bill the demo as the two of them, and the room was invited to put questions to either. The transcript does not separate speakers, so no quote on this page is attributed to him.
How current is his role here?
The most recent citable source is a January 2024 podcast interview giving him as director of ecommerce and marketing at JD Sports Canada, Livestock Canada and size? Canada. Nothing newer could be read — pjworsfold.com now serves a parked lander.