On the TechTO stage ×1
First seen on the TechTO stage in 2025. Every talk is searchable — ask the archive about Ran ↗
In their words
for a business to succeed, you need to be the business.
TechTO, Dec 2025 · watch at 10:14 ↗
if you had known what you know now you probably wouldn't have started in the first place.
TechTO, Dec 2025 · watch at 11:14 ↗
A few quotes can’t cover everything Ran said on the TechTO stage. 1,600+ talks are searchable.Ask about Ran ↗
More from TechTO ×1
Around the web ×1
Quick answers
What is Fresh City?
A Toronto organic food business Ran Goel founded in 2011, combining a commercial city farm with online grocery delivery and retail stores across southern Ontario.
What did Ran Goel do before Fresh City?
He practised law in New York as a hedge fund and private equity lawyer at a large Wall Street firm.
What did he speak about at TechTO?
The story behind Mama Earth Organics and how Fresh City connects shoppers to local farmers, at a TechTO Commerce event.
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Maintained by TechTO · facts sourced and dated · last reviewed Aug 1, 2026