On the TechTO stage ×1
First seen on the TechTO stage in 2017. Every talk is searchable — ask the archive about Rebecca ↗
In their words
spending money on marketing just simplifies your brand your brand is the delivery of your brand promise each and every time to each and every one of your customers
retail is detail and I know every other one of your businesses succeeds by the level of detail that you pay to each of your customers each of your suppliers and each of your employees
Around the web ×1
Quick answers
What does Rebecca McKillican do now?
She is a corporate director. She joined the boards of BCE and Bell Canada on 31 July 2026 and also serves on the board of National Bank of Canada.
What did she do at Well.ca?
She took over the struggling online retailer in 2009 and lifted sales 40% within a year, then made it profitable. McKesson acquired Well.ca in 2017; she stayed as CEO until 2019.
What did she speak about at TechTO?
"eCommerce isn't sexy (but it is fun!)" — why online retail is more complex than it looks, at the May 2017 TechTO.