On the TechTO stage ×1
First seen on the TechTO stage in 2023. Every talk is searchable — ask the archive about Rima ↗
In their words
I asked my first investor and friend, what do founders and investors care about today? And he said, talk about building a real company in the AI hype.
You have executives who throw a lot of money on AI and say go hire a bunch of machine learning engineers and data scientists and give them stuff to do — but nobody has the stuff to do. So you have underutilized talent.
What is a real company to me? It's a company that creates tangible meaningful value and gets rewarded fairly by market dynamics.
Around the web ×1
Quick answers
What is Begin AI?
A personalization and machine learning platform that lets developers integrate AI into applications without building the infrastructure themselves. She founded it in 2020.
Who are its customers?
Gaming companies among them — she described a case study with Ubisoft on stage, tuning in-game difficulty to individual players to keep them engaged (TechTO Together 2023-09-05).
What did she do before?
She built two businesses in Dubai over twelve years, moved to Canada in 2018, and worked as an AI consultant for firms including Fortune 100 enterprises, most recently Toronto's BDO Lixar.