On the TechTO stage ×1
First seen on the TechTO stage in 2020. Every talk is searchable — ask the archive about Rishad ↗
In their words
People choose with their hearts and they use numbers to justify what they just did.
Anybody whose job is highly driven by data will be replaced faster than they know it by a machine.
Businesses that are too data driven or businesses that don't pay any attention to data — both of those businesses are going to be failing businesses.
Around the web ×2
Quick answers
What does Rishad Tobaccowala do now?
He works as an author, speaker and advisor. He stopped being a full-time Publicis Groupe employee in 2019 and continues to advise the group, and he teaches in Chicago Booth's executive education faculty.
What did he do at Publicis Groupe?
He spent close to four decades there across Starcom, Digitas, Leo Burnett and other units, ending as Chief Strategy and Growth Officer and a member of the management committee.
What is his book about?
Restoring the Soul of Business: Staying Human in the Age of Data, published by HarperCollins in January 2020, argues that data-driven companies still grow through people rather than around them.