On the TechVancouver stage ×1
First seen on the TechVancouver stage in 2016. Every talk is searchable — ask the archive about Robin ↗
In their words
I've always been a marketer and I've always been in technology. And you know what, marketers get a bad rap. I have been called everything from the copy queen to the logo cop to the t-shirt girl to the booth babe, and a whole bunch in between.
For the first time I could have a conversation that sounds like this: last month we generated 2,478 leads, 496 of them were qualified, and of those qualified leads 124 became deals at an average deal size of seven thousand dollars. That changed the conversation.
Let data do the talking, because when you do you're going to open some eyes, you're going to open some ears, you're going to open some budgets, and most importantly you're going to open some doors for yourself.
Quick answers
Who is Robin Jones?
A Vancouver technology marketer. Business in Vancouver reported in July 2015 that Payfirma had hired her as chief marketing officer from QuickMobile, where she had also been CMO, and that her brief was to grow the payment processor's brand in Canada and expand it into the United States.
What was her TechVancouver talk about?
Getting marketing taken seriously by measuring it. She opened on the era of fishbowls full of business cards and brochure counts as lead metrics, then described building a marketing dashboard with her operations lead — the moment, she said, that let her walk into a CEO's office with leads, conversion, deal size and a forecast return on a campaign she had not yet run.
What did she do before Payfirma?
Marketing roles across Vancouver technology companies, including CMO at QuickMobile, which Business in Vancouver profiled in February 2015, and earlier a marketing directorship at The Active Network. On stage she dated her start in the field to before websites, email marketing or blogs existed, when reaching an audience meant going to a trade show.
What is Robin Jones doing now?
Not established. Contact-data aggregators list a fractional CMO role at a Vancouver software company, but this page does not publish from aggregators or from LinkedIn, and no citable source confirms her current role.