On the TechTO stage ×1
First seen on the TechTO stage in 2019. Every talk is searchable — ask the archive about Rodrigo ↗
In their words
in very simple terms it maps and indexes every single frame of broadcast video, it makes that information available and actionable to those who actually bought those frames
what we believe is there is not a TV versus digital argument
Quick answers
What is Rodrigo Madriz known for?
Co-founding TMT LAB, the Toronto company behind Spot Direct, which synchronises online advertising with the exact moment a television commercial airs.
What was his TechTO talk about?
A live demo of Spot Direct at MarketingTO in June 2019 — how reading a broadcaster's playout feed frame by frame lets an agency start, pause and resume a digital campaign in real time, and what that did to engagement in two case studies.
Where does Spot Direct run?
He said on stage that TMT LAB had been working with Televisa, Mexico's largest media company, for two years, and was looking for a Canadian broadcast partner to launch it here.