On the TechTO stage ×1
First seen on the TechTO stage in 2019. Every talk is searchable — ask the archive about Roma ↗
In their words
if I can't sit down in front of you and explain the value of that transaction what do you get and what are we asking you for face to face I don't believe I'm not gonna do it from behind a screen
you will privilege the nearest most convenient screen when you want to watch TV
our audiences are customers — they literally — we work for them they are my boss and therefore our job is to serve them as closely as we possibly can
Quick answers
What does Roma Kojima do at CBC?
She is Senior Director, Customer Success and Data Operations. She joined CBC in 2017 to lead the OTT video service that became CBC Gem.
What was her TechTO talk about?
How a public broadcaster disrupts itself — building CBC Gem as a service rather than a channel, and the tiered free-and-paid model behind it. Presented at MarketingTO in June 2019.
How big was CBC Gem when she spoke?
Twelve and a half million streams per quarter, 4,000+ hours of on-demand content and 14 live channels, as she told the TechTO stage in June 2019.