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Quick answers
Did Romana Kassam co-found Aste Wellness?
Yes. VITA Daily reported on 2024-10-17 that Aste Wellness was co-founded by Dr. Rhea Mehta, a molecular toxicologist, and Romana Kassam, a multi-disciplinary artist.
What does Kassam do at Aste Wellness?
The brand's Our story page, checked on 2026-09-24, describes Kassam as its head of all things creative and says Kassam's career began in marketing at Procter & Gamble, in the health and beauty vertical.
Why did the founders start Aste Wellness?
In a Q&A VITA Daily published on 2024-10-17, the founders said both were entering their forties, living with hormone imbalances, and did not feel safe using the anti-ageing skincare on the market, so they created their own.
What does Kassam bring to the brand?
In the same VITA Daily Q&A of 2024-10-17, Kassam said a background in marketing and art brings strategy, creativity and intuition to the brand, shaping its narrative and look.