On the TechTO stage ×3
Sana Remekie of Conscia presents The Future of Data
Watch on YouTube ↗
The subtle art of pivoting and how to build a startup I Sana Remekie Founder & CEO of Conscia
Watch on YouTube ↗TechTO: Marketing ft. Sana Remekie, CEO of Conscia
Watch on YouTube ↗First seen on the TechTO stage in 2019. Every talk is searchable — ask the archive about Sana ↗
In their words
When we started this company, we had a lot of mentors. They said: you've got to stay laser focused on a specific vision, a specific business model, you cannot digress. But there's a difference between focus and tunnel vision. Yes, you can stay focused — but you've got to keep your vision broad.
The moral of the story is: you don't want to build a point solution. What you want to build is the Lego blocks that you can assemble to build any adjacent solution.
If you think about the word composable — the industry has a habit of inventing new words for old concepts. We've always had organizations building systems with a lot of different vendors. It's not that that never happened before.
80% of any project the budget 80% of the budget of any project is spent on data integration initiatives so that means that only 20% of the budget is left for you to play with in terms of innovation.
The pace of integration is gonna determine the pace of integration in innovation.
We need help from business and marketing to really understand this data we need the collaboration between IT and business or we're not gonna get there.
Around the web ×2
Quick answers
What is Sana Remekie known for?
Co-founding and running Conscia, a Toronto orchestration platform for composable digital experiences. She is a MACH Alliance ambassador and a System Design Engineering graduate of the University of Waterloo.
What does Conscia do?
It sits between a brand's back-end systems — CMS, CRM, commerce, product data — and whatever front end or AI agent is asking, and returns one composed, contextual response. The point is to go composable without ripping out what you already run.
How did Conscia find its product?
By pivoting. Sana Remekie told the TechTO stage in 2019 that they built a data integration platform, took it to their old IT partners, and were told 'this is great, but we can't buy this.' They repositioned to sell to the business instead, and pivoted again toward composable architecture around 2019.