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Sarah Goodman

Co-founder, iHeart

Health TechSquamish

Sarah Goodman co-founded VitalSines, the Vancouver health-tech company behind the iHeart fingertip device, with her father Dr. Jess Goodman, and worked on the product from its first prototype. She was its chief operating officer for about ten years, then left tech to start Chiwis, a Squamish fruit-chip company she was running as CEO in 2024.

Sarah hasn’t spoken on a TechTO, TechVancouver or TechWaterloo stage. This profile is here because Sarah co-founded iHeart, which appears in 1 talk in the archive.

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Quick answers

Did Sarah Goodman co-found iHeart?

Yes. A Good Commerce client profile says she "co-founded iHeart with her father, Dr. Jess Goodman" and has worked on iHeart development since the first-generation prototype. C-Suite Content's interview of February 8, 2024 puts it as co-founding "a consumer health technology company called VitalSines", the company that built the iHeart Internal Age hardware and app.

What was Sarah Goodman's role at VitalSines?

BCBusiness reported on June 28, 2022 that she served as chief operating officer of the Vancouver health-tech company for roughly ten years and remained on its board after stepping back. The Good Commerce profile describes her contribution as marketing, publicity and her nutrition and personal-training credentials. No fetched page confirms the 2013-2018 CEO dates carried in the directory record (checked 2026-09-21).

What is iHeart?

A fingertip clip and app from VitalSines that estimates aortic stiffness and reports it to the user as an "internal age". The product site at goiheart.com, checked 2026-09-21, now describes five apps - Internal Age, Brain, HRV, Record and Remote - and credits co-founder Dr. Jess Goodman, who studied for twenty years under a Taoist monk who asked him to bring the ideas west.

What does Sarah Goodman do now?

She founded Chiwis, a dried fruit-chip company. Canadian Grocer (September 22, 2022) and the Vancouver Guardian (May 2, 2022) both describe her as its founder and CEO, and C-Suite Content still called her "founder and CEO" on February 8, 2024. BCBusiness (June 28, 2022) places the company's manufacturing and packing plant in Squamish, British Columbia. No 2025 or 2026 source confirming her present role was found (checked 2026-09-21).

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Maintained by TechTO · facts sourced and dated · last reviewed Sep 21, 2026