On the TechTO & TechWaterloo stages ×2
Raise or Don't Raise
Watch on YouTube ↗Sustainable Packaging
Watch on YouTube ↗First seen on the TechTO & TechWaterloo stages in 2017. Every talk is searchable — ask the archive about Sarah ↗
In their words
Packaging worldwide is a 975 billion dollar industry. It represents just under 1.5 percent of gross world product. To give you a comparison, all of software is four hundred billion dollars.
So it's not going to be a technology play that changes this, I don't think. I think it's going to be a behaviour play — people getting used to thinking about their packaging, asking questions about it.
We've been around about three and a half years. We're funded by Y Combinator — we were there last year — and we're profitable this year.
Around the web ×1
Quick answers
What is Sarah Landstreet known for?
Founding Georgette Packaging, which supplies custom branded packaging — cups, bags and boxes — to food businesses across North America. She took it through Y Combinator's Winter 2016 batch and made its packaging carbon neutral.
What does Sarah Landstreet do now?
She is a part-time lecturer in entrepreneurship at the Ivey Business School at Western University, and coaches small business owners privately. She left Georgette Packaging around 2021.
Who runs Georgette Packaging now?
Jennifer Appleby Vines is CEO and owner. Ownership passed to employees Jennifer Appleby Vines and Kristopher Lewis after Landstreet stepped away around 2021.