On the TechTO stage ×1
First seen on the TechTO stage in 2019. Every talk is searchable — ask the archive about Sean ↗
In their words
experiences are the thing that create bonds between people the literally the thing that keeps you loyal to one another to the brands that you choose to do business with
Around the web ×1
Quick answers
What does Sean Claessen do?
He is EVP and chief strategy officer at Bond Brand Loyalty, where he has worked since 2008 designing loyalty and customer-experience programs for large consumer brands.
What was his TechTO talk about?
His three ingredients for great customer experiences — loyalty mechanics, human-centred design and data science — illustrated with Burger King, the Jonas Brothers and Ariana Grande. Presented at RetailTO in October 2019.
What is Bond Brand Loyalty?
A Canadian loyalty and customer-experience firm, now trading as Bond, that builds programs for major brands and publishes the annual Loyalty Report.