Around the web ×4
Quick answers
Did Shaye Wali found Baseline?
Yes. BetaKit (2024-05-14) calls him "Baseline founder and CEO Shaye Wali," says that "In 2016, with a desire to do something entrepreneurial" he "launched Baseline Lending," and that "In 2022, Baseline made the jump, exiting the private lending business and forming a new company," with Wali and the lender's two other employees staying on. Fintech.ca (2024-05-15) wrote that "Baseline was launched by Wali, Jonathan Keebler, and Sergio Santinelli." The American Association of Private Lenders (2025-03-01) describes him as "the Founder and Chief Executive Officer at Baseline."
What is Shaye Wali's role at Baseline today?
Chief executive officer. Baseline's about page, read 2026-10-21, lists "Shaye Wali, Chief Executive Officer" alongside Jonathan Keebler as chief technology officer and Sergio Santinelli as chief operating officer, and gives the founding year as 2022. Think Realty (2024-10-22) introduced him as "CEO of Baseline Software," and the AAPL spotlight (2025-03-01) as founder and CEO.
What did Shaye Wali do before Baseline?
BetaKit (2024-05-14) says "Wali began his career working in debt and credit at Morgan Stanley for four years" before launching Baseline Lending in 2016, and that he "entirely self-funded Baseline's operations" until a $500,000 RBC loan in 2023. In the AAPL member spotlight (2025-03-01) he says he graduated with a finance degree from Tulane University, learned about institutions buying single-family rentals at the bank, spent a few months flipping houses, then began financing his peers, and has been in private lending for over a decade.
Has Shaye Wali spoken at TechTO?
No. Baseline's TechTO speaker is CTO Jonathan Keebler, who gave the talk "From Distribution to Breakout" on 2025-10-27 and had spoken twice before, in 2015, for his earlier companies ScribbleLive and Sam. Wali has appeared elsewhere: the Think Realty Podcast (2024-10-22) and the AAPL member spotlight (2025-03-01).