On the TechTO stage ×1
First seen on the TechTO stage in 2019. Every talk is searchable — ask the archive about Shruti ↗
In their words
When I first tell you the word digital transformation — it sucks. As a journalist I'm telling you, it sucks. It means nothing.
You're either asking yourself, do I want to digitally transform myself and get onto a level playing field with all these other companies, or have I already become digitally transformed and now provide the tools necessary for these companies?
Around the web ×1
Quick answers
Who is Shruti Shekar?
A technology journalist and the editor-in-chief of Android Central. She reported on telecom and technology at MobileSyrup and Yahoo Finance Canada after starting out covering politics in Ottawa.
What did she speak about at TechTO?
At MarketingTO in April 2019 she argued that "digital transformation" is an empty phrase, and split the companies she interviews into two groups: those still trying to catch up, and those already transformed and now selling the tools.